Alex DaCosta
Digital Marketing Strategist
The 8 Marketing Strategies that Have Doubled, Tripled, or Even Quadrupled My Clients' Legal Practice
After doing this type of work for almost 20 years straight, I’ve gotten pretty good at fast results.
Set Up Your Ads On Google AdWords Targeting Your Brand Keywords
With Google AdWords you can get inside the head of your customers so you know them better than they know themselves. Bringing in traffic with laser-targeted campaigns will be easy as talking to an old friend. Google AdWords should be on top of your list of online marketing strategies if you want immediate results and profitable ROI.
Set Up Your YouTube Ads Targeting Your Competitors' Channels
With this marketing strategy you’re in prime position to steal a spot for your video ads in your competitors’ main video content. Video ads run on YouTube and across the web through the Google Display Network. With over 1 billion users the Display Network can help you reach over 90% of Internet users worldwide… That’s just an opportunity your business can’t miss!
Set Up Your Facebook Custom Audience Ads Targeting People Who Reach Your Sales Page But Did Not Purchase
This is a great marketing strategy to increase your sales fast and has an extremely high ROI. If you could create a single Facebook Custom Audience for maxing out on your Facebook ads results, I’d recommend this one. People who have previously visited your website are already familiar with your brand, making them more likely to find your offer more irresistible… Just make them an offer they can’t refuse.
Set Up Your Google Display Ads Using Custom Affinity Audience Targeting Your Competitors' Visitors
This is a killer marketing strategy. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. You can use Google’s massive amount of data to target known BUYERS.
Set Up Your Twitter Ad Campaign Targeting Relative Industry Conference Hashtags During Events
When it comes to events like conferences, seminars or even TV shows, hashtags and Twitter remain an amazingly powerful combo and have previously been one of the only options for targeting. Paying to promote your content to communities based on hashtag usage is still a great option, but Twitter also has another amazing powerful tool for targeting hand picked events.
Increase Your Online Business Reviews And Build A Database of Buyers That Will Be Happy To Buy More From You
Online ratings are one of the first places people go when they’re looking for solid, trustworthy advice so it stands to reason then that staying informed on the latest ways to improve your online reputation could actually increase your sales. In addition, you can build a database of raving fans that will be happy to buy from you again and give you amazing customer referrals.
Set Up Your High Converting Landing Page Or Sales Page So You Can Generate More Leads
Your landing page is the online face of your business. Your landing page is what takes a random internet user and turns them into a lead or a customer for your business. Optimizing this page can mean an increase of thousands of dollars in revenue, as your conversion rate can go from 10% to 40% or even 50%.
Set Up Your Call Tracking So You Can Easily Measure Your Marketing Results
Like many business owners, you’re faced with a tight marketing budget, which means every advertising campaign must prove its worth. Call tracking is a tried and true way of measuring your marketing and advertising efforts. The tracking method can show you how many phone calls were generated by paid online advertising, direct mail, print ads, and every other marketing channel. All calls are recorded with email and text alerts… so you know what works.
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WORK WITH ALEX
Self-motivated business professional with excellent sales and customer relationship skills combined with Web development and digital marketing experience. Over 18 years of experience in team building and training.
"WOULD You like Me To Personally CUSTOMIZE a marketing strategy that fits your business goals?"
If you’re not ready to get a strategy session, but still want to get in touch with me, you can email me directly at alex@alexdacosta.com or call me at (201) 500-3600.